This report is from the first research project evaluating the "The Campaign for Action on Family Violence" social marketing campaign which commenced in 2007. The report includes background to the campaign's initial focus on intimate partner violence and preliminary findings including direct quotes from in-depth interviews with male perpetrators involved in some form of intervention - either mandated or self-referred. The findings discussed include men's attitudes and beliefs to family violence; social and cultural norms; violence in intimate relationships, benefits, costs and feelings in relation to violence; children's influences; victim's influences, and intervention by others. Discussion on behaviour change includes motivation and readiness to change; meaning of change; barriers to change and supports to sustaining change.

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