Reducing family violence : social marketing campaign. Formative research
Reducing family violence : social marketing campaign. Formative research
prepared by Gravitas Research and Strategy Ltd and Partners, for Families Commission and Ministry of Social Development
- Wellington, N.Z. Ministry of Social Development, 2006
- electronic document (146 pages); PDF file
This report is from the first research project evaluating the "The Campaign for Action on Family Violence" social marketing campaign which commenced in 2007. The report includes background to the campaign's initial focus on intimate partner violence and preliminary findings including direct quotes from in-depth interviews with male perpetrators involved in some form of intervention - either mandated or self-referred. The findings discussed include men's attitudes and beliefs to family violence; social and cultural norms; violence in intimate relationships, benefits, costs and feelings in relation to violence; children's influences; victim's influences, and intervention by others. Discussion on behaviour change includes motivation and readiness to change; meaning of change; barriers to change and supports to sustaining change.
nz
Families Commission
Campaign for Action on Family Violence
Ministry of Social Development | Te Manatū Whakahiato Ora
ABUSIVE MEN
ASIAN PEOPLES
ATTITUDES
BEHAVIOUR CHANGE
CHINESE PEOPLE
DOMESTIC VIOLENCE
INTERVENTION
INTIMATE PARTNER VIOLENCE
MĀORI
PACIFIC PEOPLES
PASIFIKA
PERPETRATORS
SOCIAL MARKETING
FAMILY VIOLENCE
NEW ZEALAND
This report is from the first research project evaluating the "The Campaign for Action on Family Violence" social marketing campaign which commenced in 2007. The report includes background to the campaign's initial focus on intimate partner violence and preliminary findings including direct quotes from in-depth interviews with male perpetrators involved in some form of intervention - either mandated or self-referred. The findings discussed include men's attitudes and beliefs to family violence; social and cultural norms; violence in intimate relationships, benefits, costs and feelings in relation to violence; children's influences; victim's influences, and intervention by others. Discussion on behaviour change includes motivation and readiness to change; meaning of change; barriers to change and supports to sustaining change.
nz
Families Commission
Campaign for Action on Family Violence
Ministry of Social Development | Te Manatū Whakahiato Ora
ABUSIVE MEN
ASIAN PEOPLES
ATTITUDES
BEHAVIOUR CHANGE
CHINESE PEOPLE
DOMESTIC VIOLENCE
INTERVENTION
INTIMATE PARTNER VIOLENCE
MĀORI
PACIFIC PEOPLES
PASIFIKA
PERPETRATORS
SOCIAL MARKETING
FAMILY VIOLENCE
NEW ZEALAND