Tracking change : midterm snapshot evaluation findings for The Line campaign
Tracking change : midterm snapshot evaluation findings for The Line campaign
Prepared for Our Watch by Kantar TNS
- Melbourne, Vic. : Our Watch, 2017
- electronic document (7 pages) ; PDF file: 287 KB
Our Watch delivers The Line, Australia’s long-term social marketing initiative for young people aged 12 to 20 years to prevent violence against women and their children. The Line’s long-term goal is to prevent violence against women and their children by addressing the gendered drivers of violence outlined in Change the story.
The Line is an evidence-based primary prevention campaign that uses a multi-pronged approach including social media, content marketing, ambassadors and partners, resources for ‘influencers’ (e.g. parents and teachers), public relations, advertising and stakeholder engagement.
This report provides a snapshot of key findings from The Line’s October 2016 evaluation survey of its You Can’t Undo Violence campaign (Wave 3 survey) with survey data compared against the initial September 2015 evaluation survey (Benchmark survey). (From the document). For the background information and the initial (2015) survey, access the Our Watch website. Access The Line website for campaign resources. Record #5621
Our Watch
CHILD ABUSE
ADOLESCENT RELATIONSHIP ABUSE
ADOLESCENTS
ATTITUDES
CHILDREN
DATING VIOLENCE
EVALUATION
INTIMATE PARTNER VIOLENCE
PREVENTION PROGRAMMES
PRIMARY PREVENTION
PROGRAMME EVALUATION
SOCIAL MARKETING
SOCIAL MEDIA
The Line campaign
YOUNG PEOPLE
AUSTRALIA
Our Watch delivers The Line, Australia’s long-term social marketing initiative for young people aged 12 to 20 years to prevent violence against women and their children. The Line’s long-term goal is to prevent violence against women and their children by addressing the gendered drivers of violence outlined in Change the story.
The Line is an evidence-based primary prevention campaign that uses a multi-pronged approach including social media, content marketing, ambassadors and partners, resources for ‘influencers’ (e.g. parents and teachers), public relations, advertising and stakeholder engagement.
This report provides a snapshot of key findings from The Line’s October 2016 evaluation survey of its You Can’t Undo Violence campaign (Wave 3 survey) with survey data compared against the initial September 2015 evaluation survey (Benchmark survey). (From the document). For the background information and the initial (2015) survey, access the Our Watch website. Access The Line website for campaign resources. Record #5621
Our Watch
CHILD ABUSE
ADOLESCENT RELATIONSHIP ABUSE
ADOLESCENTS
ATTITUDES
CHILDREN
DATING VIOLENCE
EVALUATION
INTIMATE PARTNER VIOLENCE
PREVENTION PROGRAMMES
PRIMARY PREVENTION
PROGRAMME EVALUATION
SOCIAL MARKETING
SOCIAL MEDIA
The Line campaign
YOUNG PEOPLE
AUSTRALIA