It's not OK Campaign : Phase three
Woodley, Alex
It's not OK Campaign : Phase three report prepared by Alex Woodley and Nadine Metzger. Report prepared for Theresa Family and Community Services | Ratonga Ā-Whānau, Ā-Hapori, Ministry of Social Development - Wellington, N.Z. : Family and Community Services, Ministry of Social Development, 2011 - electronic document (64 pages); PDF format: 1.78 MB
This research was commissioned in order to understand whether, and if so how, attitudes and behaviours relating to the willingness, confidence and capacity to give and/or receive help have been influenced by the cut-out advertisements. In addition, this research aims to understand whether the It’s not OK campaign has helped to support the conditions that encourage help giving and receiving. It sits alongside the fourth Reach and Retention survey in measuring the impact of the third phase of television advertisements. (from the It's not OK campaign website).
ADVERTISING
ATTITUDES
BEHAVIOUR CHANGE
INTERVENTION
SOCIAL MARKETING
SURVEYS
FAMILY VIOLENCE
NEW ZEALAND
It's not OK Campaign : Phase three report prepared by Alex Woodley and Nadine Metzger. Report prepared for Theresa Family and Community Services | Ratonga Ā-Whānau, Ā-Hapori, Ministry of Social Development - Wellington, N.Z. : Family and Community Services, Ministry of Social Development, 2011 - electronic document (64 pages); PDF format: 1.78 MB
This research was commissioned in order to understand whether, and if so how, attitudes and behaviours relating to the willingness, confidence and capacity to give and/or receive help have been influenced by the cut-out advertisements. In addition, this research aims to understand whether the It’s not OK campaign has helped to support the conditions that encourage help giving and receiving. It sits alongside the fourth Reach and Retention survey in measuring the impact of the third phase of television advertisements. (from the It's not OK campaign website).
ADVERTISING
ATTITUDES
BEHAVIOUR CHANGE
INTERVENTION
SOCIAL MARKETING
SURVEYS
FAMILY VIOLENCE
NEW ZEALAND