Examples of evaluated social marketing campaigns addressing woman abuse : references and brief descriptions Anna-Lee Straatman
Material type:
TextSeries: Learning Network BriefPublication details: London, Ontario : Learning Network, Centre for Research and Education on Violence Against Women and Children, 2014Description: electronic documnt (9 pages) ; PDF file: 289 KB; Available in HTMLSubject(s): Online resources: Learning Network Brief, no. 18, February 2014Summary: A literature search using Google Scholar was conducted to identify social marketing campaigns focusing on woman abuse. Campaigns from Australia, Great Britain, New Zealand and United States were identified. Search terms included social marketing campaign(s), family violence, domestic violence, violence against women, and woman abuse. Information about the campaigns identified through the literature review is summarized in the table.
Although there are several campaigns referred to in various publications, only those that offered a description of the campaign or an evaluation of an aspect of the campaign were included in this resource. (From the website). Record #5619
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Vine library | Online | Available | ON17100008 |
Learning Network Brief, no. 18, February 2014
A literature search using Google Scholar was conducted to identify social marketing campaigns focusing on woman abuse. Campaigns from Australia, Great Britain, New Zealand and United States were identified. Search terms included social marketing campaign(s), family violence, domestic violence, violence against women, and woman abuse. Information about the campaigns identified through the literature review is summarized in the table.
Although there are several campaigns referred to in various publications, only those that offered a description of the campaign or an evaluation of an aspect of the campaign were included in this resource. (From the website). Record #5619