Business attitudes to tackling family violence
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Item type | Current library | Call number | Status | Barcode | |
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Vine library | Online | Available | ON14110207 |
In September 2008, the [Campaign for Action on Family Violence] commissioned Senate to conduct interviews with ten chief executives of large businesses operating in New Zealand to better understand business attitudes towards community-based initiatives, particularly family violence programmes. The research project was important to help the campaign (and other agencies) to:
• identify the key drivers affecting businesses’ willingness (or not) for supporting anti-violence messages, including “It’s not OK”
• use the above knowledge to inform “the offer” to prospective business partners from the campaign. (from the It's not OK campaign website).