Business attitudes to tackling family violence
Business attitudes to tackling family violence
- Wellington, N.Z. : Campaign for Action on Family Violence, Ministry of Social Development, 2009
- electronic document (14 pages); PDF format: 154.56 DB
In September 2008, the [Campaign for Action on Family Violence] commissioned Senate to conduct interviews with ten chief executives of large businesses operating in New Zealand to better understand business attitudes towards community-based initiatives, particularly family violence programmes. The research project was important to help the campaign (and other agencies) to:
• identify the key drivers affecting businesses’ willingness (or not) for supporting anti-violence messages, including “It’s not OK”
• use the above knowledge to inform “the offer” to prospective business partners from the campaign. (from the It's not OK campaign website).
ATTITUDES
COMMUNITY ACTION
EMPLOYERS
SOCIAL MARKETING
WORKPLACE
PREVENTION
FAMILY VIOLENCE
In September 2008, the [Campaign for Action on Family Violence] commissioned Senate to conduct interviews with ten chief executives of large businesses operating in New Zealand to better understand business attitudes towards community-based initiatives, particularly family violence programmes. The research project was important to help the campaign (and other agencies) to:
• identify the key drivers affecting businesses’ willingness (or not) for supporting anti-violence messages, including “It’s not OK”
• use the above knowledge to inform “the offer” to prospective business partners from the campaign. (from the It's not OK campaign website).
ATTITUDES
COMMUNITY ACTION
EMPLOYERS
SOCIAL MARKETING
WORKPLACE
PREVENTION
FAMILY VIOLENCE