000 02775nab a22003977a 4500
999 _c8898
_d8898
005 20250625151711.0
008 240828s2024 ||||| |||| 00| 0 eng d
040 _aAFVC
100 _aNewman, Emily F.
_913332
245 _aThe impact of a public health campaign to deter viewing of child sexual abuse images online :
_ba case study of the UK Stop It Now! campaign
_cEmily F. Newman, Erifili Efthymiadou, Ethel Quayle, Tom Squire, Deborah Denis, Richard Wortley, Klaus M. Beier and Nikolaos Koukopoulos
260 _bSage,
_c2024
500 _aSexual Abuse, 2024, 36(6): 635-661
520 _aPublic campaigns offer an opportunity to prevent child sexual abuse by raising awareness and promoting help available to bystanders, victims, and those at risk of perpetrating the abuse. This paper explores the impact of The Lucy Faithfull Foundation’s ‘Stop It Now!’ campaign in the UK (2015–2018) on help-seeking. Helpline calls (11,190 unique callers), website analytics (109,432 new website visitors) and three website-hosted surveys (N = 252) provided data on help-seeking, awareness, and self-reported behavior. Results indicated that there were more visitors to the help website during active campaigning periods, and helpline callers and website visitors were more likely to seek help after viewing campaign materials during active than non-active campaign periods. Help-seekers were predominantly men concerned about their own behavior. Survey 2 respondents concerned about their own behavior (n = 53) indicated that their awareness of the law (75.5%), and legal and personal consequences (67.9%) had changed after hearing about the campaign, and 66% reported a change in behavior. Public health campaigns may be an effective way to promote help-seeking and prevent abuse. (Authors' abstract). Record #8898
650 _aABUSIVE MEN
_926
650 _aCHILD SEXUAL ABUSE MATERIAL
_910818
650 0 _95453
_aHELP SEEKING
650 _aIMAGE-BASED SEXUAL ABUSE
_99483
650 _aINTERVENTION
_9326
650 _aPREVENTION
_9458
650 _aPERPETRATORS
_92644
650 _aSOCIAL MARKETING
_92645
650 _aTECHNOLOGY-FACILITATED ABUSE
_99831
651 _aINTERNATIONAL
_93624
651 _aUNITED KINGDOM
_92604
700 _aEfthymiadou, Erifili
_913333
700 _aQuayle, Ethel
_913334
700 _aSquire, Tom
_913335
700 _aDenis, Deborah
_913336
700 _aWortley, Richard
_93036
700 _aBeier, Klaus M.
_913337
700 _aKoukopoulos, Nikolaos
_913338
773 0 _tSexual Abuse, 2024, 36(6): 635-661
830 _aSexual Abuse
_97509
856 _uhttps://doi.org/10.1177/10790632231205784
_zDOI: 10.1177/10790632231205784 (Open access)
942 _2ddc
_cARTICLE
_hnews130