000			02045nam a22002777a 4500
999			_c8497 _d8497
005			20250625151652.0
008			240123s2023 ||||| |||| 00| 0 eng d
040			_aAFVC
245			_aDismantling gender stereotypes in media, marketing and advertising : _bcreating an equitable future in Asia-Pacific _cUN Women & Unicef
260			_bUN Women & _bUnicef, _c2023
300			_aelectronic document (16 pages) ; PDF file
520			_aGender stereotypes significantly impact lives, leading to feelings of exclusion, inadequacy, and invisibility. Harmful norms are deeply rooted in society, affecting various aspects such as family, education, workplaces and the broader economy. In Asia and the Pacific, women and girls face considerable gender inequality and harmful norms. This report focuses on media, marketing, and advertising's role in perpetuating stereotypes and provides practical solutions for a more equitable future. It delves into how gender norms are encoded in TV shows, films, and advertising creative content and how these norms can limit opportunities for children, especially girls and women. The report also highlights how harmful stereotypes can normalize violence against women and girls. It presents key evidence supporting multi-stakeholder collaboration to dismantle stereotypes and promote gender equality in the Asia-Pacific region. (From the website). Record #8497
650		4	_948 _aADVERTISING
650		0	_96853 _aGENDER EQUALITY
650		0	_aMARKETING _911426
650		4	_aMEDIA _9367
650		4	_aWOMEN _9645
651			_aINTERNATIONAL _93624
651			_aASIA _93363
651			_aPACIFIC _93248
710			_aUN Women _96490
711			_aUnicef _912535
856			_uhttps://asiapacific.unwomen.org/sites/default/files/2023-09/ap-evaw-gender-stereotypes-r02.pdf _zDownload report, PDF
856			_uhttps://asiapacific.unwomen.org/en/digital-library/publications/2023/08/dismantling-gender-stereotypes-in-media _zAccess the website
942			_2ddc _cREPORT _hnews125