000			02215nab a22003497a 4500
999			_c7190 _d7190
005			20250625151552.0
008			210419s2021 -nz|| |||| 00| 0 eng d
040			_aAFVC
100			_aGraham, Katie _99426
245			_aBalancing community input and established research : _bfindings from the development of a sexual violence prevention campaign _cKatie Graham, H. Potterton, T. Mihaere, B. Carrington, Gareth J. Treharne and Melanie Beres
260			_bTaylor & Francis, _c2021
500			_aJournal of School Violence, 2021, 20(3): 288-300
520			_aThis article describes a focus group study exploring university students’ perspectives of sexual violence prevention campaigns with the goal of developing a social marketing campaign that would resonate with university students. Seventy-one students at one university in Aotearoa/New Zealand provided feedback in 15 focus groups. Findings of an inductive thematic analysis indicate that students think sexual violence prevention campaigns should depict diversity in perpetrator and victim identity and focus on more subtle contexts of sexual violence. These findings have implications for the development of sexual violence prevention campaigns. In particular we discuss how universities must balance tensions between designing palatable and relatable prevention campaigns while also reflecting and addressing the underlying gendered nature of sexual violence. (Authors' abstract). Record #7190
650			_aATTITUDES _970
650			_aPREVENTION _9458
650			_aRESEARCH METHODS _9499
650		4	_aSEXUAL VIOLENCE _9531
650			_aSOCIAL MARKETING _92645
650			_aTERTIARY EDUCATION _93921
650		0	_96257 _aTERTIARY STUDENTS
650			_aYOUNG PEOPLE _9660
651		4	_aNEW ZEALAND _92588
700			_aPotterton, H. _910085
700			_aMihaere, T. _910086
700			_aCarrington, B. _910087
700			_aTreharne, Gareth J. _98358
700			_aBeres, Melanie A. _98090
773	0		_tJournal of School Violence, 2021, 20(3): 288-300
830			_aJournal of School Violence _95632
856			_yDOI: 10.1080/15388220.2021.1897017 _uhttps://doi.org/10.1080/15388220.2021.1897017
942			_2ddc _cARTICLE