000 01885nab a22002417a 4500
999 _c6706
_d6706
005 20250625151530.0
008 200706s2017 ||||| |||| 00| 0 eng d
040 _aAFVC
100 _aKemshall, Hazel
_91479
245 _aCommunicating about child sexual abuse with the public :
_blearning the lessons from public awareness campaigns
_cHazel Kemshall and Heather M. Moulden
260 _bRoutledge,
_c2017
500 _aJournal of Sexual Aggression, 2017, 23(2): 124-138
520 _aDespite numerous public awareness campaigns child sexual abuse (CSA) remains a significant global issue affecting millions of children. This suggests that such campaigns have had minimal impact, and the paucity of good quality empirical evaluation makes it difficult to establish what has worked and what has not. This article considers how different and evolving approaches to public awareness campaigning on CSA since the 1990s have influenced (or not) attitudinal and behavioural change. The article reviews a number of key initiatives from around the world and identifies common themes that can inform campaigning and prevention efforts. Recommendations for further research efforts, social problem framing, and targeting are offered. The article concludes by arguing that more recent multi-faceted campaigns which combine a range of messaging methods are more likely to turn public awareness campaigning into public action campaigning. (Authors' abstract). Record #6706
650 _aCHILD SEXUAL ABUSE
_9121
650 _aPREVENTION
_9458
650 _aSOCIAL MARKETING
_92645
651 _2INTERNATIONAL
700 _aMoulden, Heather M.
_99200
773 0 _tJournal of Sexual Aggression, 2017, 23(2): 124-138
830 _aJournal of Sexual Aggression
_94734
856 _uhttps://doi.org/10.1080/13552600.2016.1222004
_zDOI: 10.1080/13552600.2016.1222004
942 _2ddc
_cARTICLE