000 | 01885nab a22002417a 4500 | ||
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_c6706 _d6706 |
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005 | 20250625151530.0 | ||
008 | 200706s2017 ||||| |||| 00| 0 eng d | ||
040 | _aAFVC | ||
100 |
_aKemshall, Hazel _91479 |
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245 |
_aCommunicating about child sexual abuse with the public : _blearning the lessons from public awareness campaigns _cHazel Kemshall and Heather M. Moulden |
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260 |
_bRoutledge, _c2017 |
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500 | _aJournal of Sexual Aggression, 2017, 23(2): 124-138 | ||
520 | _aDespite numerous public awareness campaigns child sexual abuse (CSA) remains a significant global issue affecting millions of children. This suggests that such campaigns have had minimal impact, and the paucity of good quality empirical evaluation makes it difficult to establish what has worked and what has not. This article considers how different and evolving approaches to public awareness campaigning on CSA since the 1990s have influenced (or not) attitudinal and behavioural change. The article reviews a number of key initiatives from around the world and identifies common themes that can inform campaigning and prevention efforts. Recommendations for further research efforts, social problem framing, and targeting are offered. The article concludes by arguing that more recent multi-faceted campaigns which combine a range of messaging methods are more likely to turn public awareness campaigning into public action campaigning. (Authors' abstract). Record #6706 | ||
650 |
_aCHILD SEXUAL ABUSE _9121 |
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650 |
_aPREVENTION _9458 |
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650 |
_aSOCIAL MARKETING _92645 |
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651 | _2INTERNATIONAL | ||
700 |
_aMoulden, Heather M. _99200 |
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773 | 0 | _tJournal of Sexual Aggression, 2017, 23(2): 124-138 | |
830 |
_aJournal of Sexual Aggression _94734 |
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856 |
_uhttps://doi.org/10.1080/13552600.2016.1222004 _zDOI: 10.1080/13552600.2016.1222004 |
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942 |
_2ddc _cARTICLE |