| 000 | 02961nab a22003017a 4500 | ||
|---|---|---|---|
| 999 |
_c6008 _d6008 |
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| 005 | 20250625151457.0 | ||
| 008 | 181016s2018 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aAFVC | ||
| 100 |
_aGagné, Marie-Hélène _97877 |
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| 245 |
_aRecall and understanding of a communication campaign designed to promote positive parenting and prevent child maltreatment _cMarie-Hélène Gagné, Ariane Bélanger-Gravel, Marie-Ève Clément and Julie Poissant |
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| 260 |
_bElsevier, _c2018 |
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| 500 | _aPreventive Medicine Reports, 2018, 12: 191-197 | ||
| 520 | _aEvidence-based parenting support programs are among effective strategies for preventing child maltreatment. The launch of mass media campaigns accompanying the implementation of such programs has been re-commended to optimize reach and parent enrollment. This paper focuses on a communication campaign developed to support the implementation of the Triple P - Positive Parenting Program in two French-Canadian communities. Proximal outcomes (recall and understanding) were assessed through a randomized telephone survey conducted between January and April 2017 among 1029 mothers of children aged 6 months to 8 years. Distribution and correlates of the respondents' recall and understanding of the campaign were examined. Results show that 32.1% of respondents recalled having seen the campaign material. Among these, a large majority reported having understood the intended messages (parenting difficulties are normal, seeking help is the right thing to do, and/or effective support is available). However, some respondents also retained unintended messages blaming parents and/or children, and almost half the sample retained mixed messages (intended and unintended). Multivariate logistic regression analyses revealed that community of residence, annual household income, and psychological aggression towards the child at home were three significant correlates of campaign recall + intended messages understood. None of the examined factors were associated with recall + mixed messages understood. Findings suggest a neighborhood effect on the proximal outcomes of the campaign, and a slightly higher reach and understanding among better-off families as well as families struggling with psycho-logically violent parenting practices. These results are discussed in light of the outcomes of similar campaigns. (Authors' abstract). Record #6008 | ||
| 650 | 5 |
_993 _aCAMPAIGNS |
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| 650 | 5 |
_aCHILD ABUSE _9103 |
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| 650 | 5 |
_aEVALUATION _9236 |
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| 650 | 5 |
_aPARENTING _9429 |
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| 650 |
_aPARENTING PROGRAMMES _94003 |
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| 650 |
_aSOCIAL MARKETING _92645 |
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| 651 | 4 |
_aCANADA _92602 |
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| 700 |
_aBélanger-Gravel, Ariane _97878 |
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| 700 |
_aClément, Marie-Eve _97879 |
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| 700 |
_aPoissant, Julie _97880 |
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| 773 | 0 | _tPreventive Medicine Reports, 2018, 12: 191-197 | |
| 830 |
_aPreventive Medicine Reports _97881 |
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| 856 | _uhttps://doi.org/10.1016/j.pmedr.2018.09.015 | ||
| 942 |
_2ddc _cARTICLE |
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