| 000 | 01988nab a22003017a 4500 | ||
|---|---|---|---|
| 999 |
_c5675 _d5675 |
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| 005 | 20250625151442.0 | ||
| 008 | 171117s2018 -nz||||| |||| 00| 0 eng d | ||
| 040 | _aAFVC | ||
| 100 |
_95661 _aBenton-Greig, Paulette |
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| 245 |
_aDoing and denying sexism : _bonline responses to a New Zealand feminist campaign against sexist advertising _cPaulette Benton-Greig, Dhakshi Gamage and Nicola Gavey |
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| 260 |
_bTaylor & Francis, _c2018 |
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| 500 | _aFeminist Media Studies, 2018, 18(3): 349–365 | ||
| 520 | _aIn 2012 a New Zealand feminist group launched a campaign against a series of local beer advertisements they deemed “retro-sexist.” The campaign generated media coverage across a range of viewpoints, but drew a largely negative response from the online public. This article analyses a comprehensive corpus of 753 online comments responding to news of the campaign. We discuss the dominant discursive constructions of gender and of feminists, and the ways these were deployed to trivialise the campaign, demonise the feminist campaigners, and depoliticise the issues. The comments overall, ironically, simultaneously disavow and perform sexism in this online public space. This imbrication of the denial and doing of sexism creates a hostile reception for public feminist voices, potentially dampening the field of possibility for action against sexism within mediated culture. (Authors' abstract). Record #5675 | ||
| 650 | 5 |
_948 _aADVERTISING |
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| 650 | 5 |
_aATTITUDES _970 |
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| 650 |
_aFEMINISM _9256 |
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| 650 |
_aGENDER _9269 |
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| 650 | 0 |
_95989 _aONLINE HARASSMENT |
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| 650 | 0 |
_96507 _aSEXISM |
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| 650 |
_aSOCIAL MEDIA _93663 |
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| 651 | 4 |
_aNEW ZEALAND _92588 |
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| 700 |
_aGamage, Dhakshi _97173 |
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| 700 |
_91205 _aGavey, Nicola |
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| 773 | 0 | _tFeminist Media Studies, 2018, 18(3): 349–365 | |
| 830 |
_aFeminist Media Studies _95662 |
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| 856 |
_uhttp://dx.doi.org/10.1080/14680777.2017.1367703 _yDOI: 10.1080/14680777.2017.1367703 |
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| 942 |
_2ddc _cARTICLE |
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