000			02769nam a22003137a 4500
999			_c5624 _d5624
005			20250625151439.0
008			171012s2017 xxu||||| |||| 00| 0 eng d
040			_aAFVC
100			_aHaider, Huma _97092
245			_aChanging gender and social norms, attitudes and behaviours _cHuma Haider
260			_bInstitute of Development Studies, _c2017 _aBrighton, England :
500			_aK4D Helpdesk Research Report series, 2017
500			_a"The K4D helpdesk service provides brief summaries of current research, evidence, and lessons learned. Helpdesk reports are intended to provide an introduction to the most important evidence related to a research question. They draw on a rapid desk-based review of published literature and consultation with subject specialists. Helpdesk reports are commissioned by the UK Department for International Development and other Government departments, but the views and opinions expressed do not necessarily reflect those of DFID, the UK Government, K4D or any other contributing organisation. For further information, please contact helpdesk@k4d.info." (From the document)
520			_aSocial norms are informal rules and shared social expectations that shape individual attitudes and behaviour (Arias, 2015; Marcus and Harper, 2015). Gender norms are social norms that relate specifically to gender differences. A common gender norm, for example, is that women and girls will and should do the majority of domestic work (Marcus and Harper, 2015). This helpdesk report presents studies of programmes that aim to bring about changes in gender and social norms; and changes in wider attitudinal and behaviour. Much of the literature and some programme designs recognise the need to change social norms in order to change behaviours, such as HIV/AIDs prevention and better sanitation and hygiene. The report looks at interventions targeting individual and inter-relational levels (e.g. workshops); community levels (e.g. community dialogue, community mobilisation and youth initiatives); and wider societal levels (mass media and edutainment). It highlights the effects of such interventions, focusing on rigorous evaluations. (From the website). Record #5624
650			_aATTITUDES _970
650			_aEVALUATION _9236
650		5	_9269 _aGENDER
650		5	_aLITERATURE REVIEWS _9350
650		5	_aPRIMARY PREVENTION _93268
650			_aPROGRAMME EVALUATION _9466
650			_aPROGRAMMES _9467
650			_aSOCIAL CHANGE _9544
650			_aSOCIAL MARKETING _92645
650		0	_aVIOLENCE AGAINST WOMEN _93088
773	0	3	_tK4D Helpdesk Research Report series
830			_aK4D Helpdesk Research Report series _97094
856			_uhttps://opendocs.ids.ac.uk/opendocs/handle/123456789/13191
942			_2ddc _cREPORT