| 000 | 02471nam a22003857a 4500 | ||
|---|---|---|---|
| 650 |
_9103 _aCHILD ABUSE |
||
| 999 |
_c5621 _d5621 |
||
| 005 | 20250625151439.0 | ||
| 008 | 171012t2017 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aAFVC | ||
| 245 |
_aTracking change : _bmidterm snapshot evaluation findings for The Line campaign _cPrepared for Our Watch by Kantar TNS |
||
| 260 |
_aMelbourne, Vic. : _bOur Watch, _c2017 |
||
| 300 | _aelectronic document (7 pages) ; PDF file: 287 KB | ||
| 520 | _aOur Watch delivers The Line, Australia’s long-term social marketing initiative for young people aged 12 to 20 years to prevent violence against women and their children. The Line’s long-term goal is to prevent violence against women and their children by addressing the gendered drivers of violence outlined in Change the story. The Line is an evidence-based primary prevention campaign that uses a multi-pronged approach including social media, content marketing, ambassadors and partners, resources for ‘influencers’ (e.g. parents and teachers), public relations, advertising and stakeholder engagement. This report provides a snapshot of key findings from The Line’s October 2016 evaluation survey of its You Can’t Undo Violence campaign (Wave 3 survey) with survey data compared against the initial September 2015 evaluation survey (Benchmark survey). (From the document). For the background information and the initial (2015) survey, access the Our Watch website. Access The Line website for campaign resources. Record #5621 | ||
| 610 | 0 |
_95331 _aOur Watch |
|
| 650 |
_aADOLESCENT RELATIONSHIP ABUSE _93080 |
||
| 650 |
_aADOLESCENTS _943 |
||
| 650 |
_aATTITUDES _970 |
||
| 650 |
_aCHILDREN _9127 |
||
| 650 |
_aDATING VIOLENCE _93263 |
||
| 650 |
_aEVALUATION _9236 |
||
| 650 |
_aINTIMATE PARTNER VIOLENCE _9431 |
||
| 650 | 0 |
_95490 _aPREVENTION PROGRAMMES |
|
| 650 |
_aPRIMARY PREVENTION _93268 |
||
| 650 | 5 |
_9466 _aPROGRAMME EVALUATION |
|
| 650 | 4 |
_92645 _aSOCIAL MARKETING |
|
| 650 | 4 |
_aSOCIAL MEDIA _93663 |
|
| 650 | 5 |
_aThe Line campaign _97086 |
|
| 650 |
_aYOUNG PEOPLE _9660 |
||
| 651 | 4 |
_aAUSTRALIA _92597 |
|
| 710 |
_aKantar TNS _97087 |
||
| 856 | _uhttps://www.ourwatch.org.au/getmedia/4aee829c-4478-42a4-83fc-b39781cfcdb8/Tracking-Change-Midterm-Snapshot-Report-AA.pdf.aspx?ext=.pdf | ||
| 856 |
_uhttps://www.ourwatch.org.au/What-We-Do/The-Line _yOur Watch website |
||
| 856 |
_uhttps://www.theline.org.au/respect _zThe Line website |
||
| 942 |
_2ddc _cREPORT |
||