000			01595nab a2200349Ia 4500
651	2	4	_aNEW ZEALAND _92588
999			_c4543 _d4543
001			116227
005			20250625151350.0
008			141106s2009 eng
040			_aAFVC
100			_aMcLaren, Fleur _91685
245			_aCampaign for Action on Family Violence. Effective social marketing : _bcomplex issues and innovative practice _cPrepared by Fleur McLaren. Prepared for Centre for Social Research and Evaluation | Te Pokapū Rangahau Arotake Hapori
260			_aWellington, [N.Z.] _bMinistry of Social Development, _c2009
300			_aelectronic document (17 pages); PDF format: 247.13 KB
365			_a00 _b0
520			_aThis paper looks at family violence prevention and social marketing best practice and presents the It’s not OK campaign as a successful case study of using social marketing to shape attitudes towards key social issues such as violence within families. (from the It's not OK campaign website).
522			_anz
650	2	7	_2FVC _aADVERTISING _948
650	2	7	_2FVC _aATTITUDES _970
650	2	7	_2FVC _aDOMESTIC VIOLENCE _9203
650	2	7	_2FVC _aINTERVENTION _9326
650	2	7	_aINTIMATE PARTNER VIOLENCE _9431
650	2	7	_aMEDIA _9367
650	2	7	_2FVC _aPUBLIC OPINION _9481
650	2	7	_2FVC _aSOCIAL CHANGE _9544
650	2	7	_aSOCIAL MARKETING _92645
650	2	7	_2FVC _aTELEVISION _9603
650	2	7	_9458 _aPREVENTION _2FVC
650	2	7	_9252 _aFAMILY VIOLENCE
856	4		_uhttps://thehub.swa.govt.nz/assets/documents/43042_Effective-Social-Marketing_0.pdf _zArchived by The Hub
942			_2ddc _cBRIEFING