| 000 | 01898nab a22003737a 4500 | ||
|---|---|---|---|
| 999 |
_c3624 _d3624 |
||
| 001 | 3624 | ||
| 003 | FVC | ||
| 005 | 20250625151306.0 | ||
| 008 | 111118t2010 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aFVC | ||
| 100 |
_92641 _aCismaru, Magdalena |
||
| 245 |
_aIf the noise coming from next door were loud music, you'd do something about it: _busing mass media campaigns encouraging bystander intervention to stop partner violence _cMagdalena Cismaru, Gitte Jensen and Anne M. Lavack |
||
| 260 | _c2010 | ||
| 300 | _a13 p. | ||
| 500 | _aJournal of Advertising, 2010, Special Issue, 39(4): 69-82 | ||
| 520 | _aThe authors evaluated 12 advertising campaigns that encourage bystander intervention against intimate partner violence in relation to Latane and Darley's (1970) model of the bystander decision-making process. The evaluation shows that these campaigns are sometimes contradictory or ambiguous, which may limit their effectiveness. Recommendations are provided. New Zealand's Family Violence: It's Not OK, Are you OK campaign is among those reviewed, along with campaigns from Australia, India, the United Kingdom and the United States. Record #3624 | ||
| 610 | 4 |
_92540 _aCampaign for Action on Family Violence (New Zealand) |
|
| 610 |
_92642 _aIt's Not OK Campaign |
||
| 650 | 2 | 7 |
_aINTERVENTION _9326 |
| 650 | 2 | 7 |
_aSOCIAL MARKETING _92645 |
| 650 |
_aSOCIAL CHANGE _9544 |
||
| 650 | 2 | 7 |
_9431 _aINTIMATE PARTNER VIOLENCE |
| 651 | 4 |
_aNEW ZEALAND _92588 |
|
| 651 | 4 |
_aAUSTRALIA _92597 |
|
| 651 | 4 |
_aUNITED KINGDOM _92604 |
|
| 651 | 4 |
_aUNITED STATES _92646 |
|
| 651 |
_aINDIA _92649 |
||
| 700 |
_aJensen, Gitte. _92650 |
||
| 700 |
_92647 _aLavack, Anne M. |
||
| 773 | 0 | _tJournal of Advertising, 2010, Special Issue, 39(4): 69-82 | |
| 830 |
_aJournal of Advertising _94845 |
||
| 856 |
_uhttp://dx.doi.org/10.2753/JOA0091-3367390405 _zAccess abstract online |
||
| 942 |
_2ddc _cARTICLE |
||