000			02409nam a2200229Ia 4500
001			107879
005			20250625151252.0
008			110331s1997 eng
040			_aWSS _dAFV
245			_aBreaking the cycle monitor : _bquantitative research : final report
260			_a[Wellington] _bColmar Brunton Research _c1997
300			_a1 v.
365			_a00 _b0
520			_aThis report details the findings of a random sample of 611 persons, aged 15 years or over, who were interviewed regarding their awareness and attitudes towards child abuse and self-reported behaviour. This was done following the Child, Youth and Family Services "Breaking the Cycle" campaign designed to raise awareness of the definition and prevalence of child abuse. The results are compared to the benchmark study undertaken before the implementation of the campaign in 1995. Overall, it was concluded that Child, Youth and Family Services had employed a successful campaign. Key findings were that awareness of physical abuse had increased by 6% from the benchmark survey and that of emotional abused by 8%. The television campaign gained the highest level of awareness, whereas the radio campaign was only known to just over one third of those polled. The incidence of self-reported abusive behaviour was shown to still be relatively low. A small percentage of those surveyed said they had considered changing their behaviour following the advertisements, with the most common of this group being childcare providers. There was an increase in the level of agreement to what can be considered child abuse. The level of emotional abuse reported had increased by 9%, that of physical abused by 5%, and that of sexual abuse remained at a similar level to the benchmark survey. The evaluation focused on two main types of abuse. Indirect abuse, such as fighting or arguing in front of a child, and direct abuse, such as yelling at/swearing at/putting down a child. In both types, two consequences were prevalent: low self esteem and lack of confidence. Only 1% of those surveyed had used the 0800 number to report abuse, and 5% had used it to gain parenting tips.
522			_anz
650	2	7	_2FVC _aCHILD NEGLECT _9114
650	2	7	_2FVC _aQUALITATIVE RESEARCH _9485
650	2	7	_9103 _aCHILD ABUSE _2FVC
651	2	4	_aNEW ZEALAND _92588
710	2		_aColmar Brunton Research _93239
942			_2ddc _cREPORT
999			_c3363 _d3363