000			01673nam a2200253Ia 4500
001			107869
005			20250625151247.0
008			110331s1999 eng
040			_aWSS _dAFV
082	0		_a362.76 NEG
245			_aNeglect prevention programme : _bfinal findings of monitor research
260			_a[Wellington] _bColmar Brunton Research _c1999
300			_a1 v.
365			_a00 _b0
520			_aThe purpose of this report is to evaluate the effects of a 3-year programme launched by Child, Youth and Family Services (CYFS) aimed at mitigating child neglect. The research involved 460 face-to-face interviews and was compared to the benchmark study undertaken prior to the programme's launch. Overall, it was concluded that CYFS had employed a successful campaign. Key findings were that there was a high level of awareness of television advertisements, and a very low level of awareness of radio and print advertisements. The advertising had some effect in terms of self-reported effects on behaviour, where 23% thought about changing their behaviour based on the advertisements and 15% actually did change. There was an increased level of agreement as to what constitutes child neglect. Both the perceived occurrence and seriousness of child neglect increased. There was a greater understanding of the effects of child neglect, but no significant change in self-reported measures of behaviour.
522			_anz
650	2	7	_2FVC _aCHILD NEGLECT _9114
650	2	7	_aPROGRAMMES _9467
650	2	7	_2FVC _aRESEARCH _9497
651		4	_aNEW ZEALAND _92588
650	2	7	_9458 _aPREVENTION
710	2		_aColmar Brunton Research _93239
942			_2ddc _cREPORT
999			_c3249 _d3249