000 01687nab a2200301Ia 4500
001 113659
005 20250625151238.0
008 110331s2002 eng
040 _aWSS
_dAFV
100 _aSaunders, Bernadette J.
_92058
245 _aThe role of mass media in facilitating community education and child abuse prevention strategies
_cSaunders, Bernadette J.; Goddard, Chris
260 _bAustralian Institute of Family Studies
_c2002
300 _a22 p. ; computer file : PDF format (579Kb) ; computer file : World Wide Web
365 _a00
_b0
500 _aPart 2 of two. Part 1 entitled "Child abuse and the media"
520 _aIn the second part of their analysis of the role of mass media in child abuse prevention, the authors discuss the benefits of mass media programs as a tool to advocate for children's rights and more specifically, to promote awareness of, and to prevent, child abuse. The authors emphasise that campaign strategies may only be successful to the degree that they are backed by community education and direct support programs. Information gained from evaluations is highlighted, and recommendations for future media campaigns and initiatives are made.
650 2 7 _aCOMMUNITIES
_9142
650 2 7 _aMEDIA
_9367
650 2 7 _aPRIMARY PREVENTION
_93268
650 2 7 _aSOCIAL MARKETING
_92645
651 4 _aAUSTRALIA
_92597
650 2 7 _9103
_aCHILD ABUSE
_2FVC
700 1 _aGoddard, Chris
_91233
500 _aIssues in Child Abuse Prevention, no. 16, Winter 2002
773 0 _tIssues in Child Abuse Prevention, no. 16, Winter 2002
856 4 _uhttp://www.aifs.gov.au/nch/pubs/issues/issues16/issues16.html
942 _2ddc
_cBRIEFING
999 _c3066
_d3066