000 02400nam a2200421Ia 4500
999 _c2353
_d2353
001 114513
005 20250625151204.0
008 110331s2008
040 _aAFV
_dAFV
245 _aReducing family violence :
_bsocial marketing campaign. Formative research
_cprepared by Gravitas Research and Strategy Ltd and Partners, for Families Commission and Ministry of Social Development
260 _aWellington, N.Z.
_bMinistry of Social Development,
_c2006
300 _aelectronic document (146 pages); PDF file
365 _a00
_b0
520 _aThis report is from the first research project evaluating the "The Campaign for Action on Family Violence" social marketing campaign which commenced in 2007. The report includes background to the campaign's initial focus on intimate partner violence and preliminary findings including direct quotes from in-depth interviews with male perpetrators involved in some form of intervention - either mandated or self-referred. The findings discussed include men's attitudes and beliefs to family violence; social and cultural norms; violence in intimate relationships, benefits, costs and feelings in relation to violence; children's influences; victim's influences, and intervention by others. Discussion on behaviour change includes motivation and readiness to change; meaning of change; barriers to change and supports to sustaining change.
522 _anz
610 _aFamilies Commission
_912883
610 _aCampaign for Action on Family Violence
_912886
610 0 _aMinistry of Social Development | Te Manatū Whakahiato Ora
_913821
650 2 7 _aABUSIVE MEN
_926
650 2 7 _aASIAN PEOPLES
_966
650 2 7 _aATTITUDES
_970
650 2 7 _aBEHAVIOUR CHANGE
_93724
650 2 7 _aCHINESE PEOPLE
_93463
650 2 7 _aDOMESTIC VIOLENCE
_9203
650 2 7 _aINTERVENTION
_9326
650 2 7 _aINTIMATE PARTNER VIOLENCE
_9431
650 2 7 _aMĀORI
_9357
650 2 7 _aPACIFIC PEOPLES
_93408
650 2 7 _aPASIFIKA
_9419
650 2 7 _aPERPETRATORS
_92644
650 2 7 _aSOCIAL MARKETING
_92645
650 2 7 _9252
_aFAMILY VIOLENCE
651 4 _aNEW ZEALAND
_92588
710 _aGravitas Research and Strategy
_98048
856 4 _uhttps://www.areyouok.org.nz/assets/formative-research.pdf
856 4 _uhttps://thehub.swa.govt.nz/assets/documents/43034_formative-research_0.pdf
_zArchived by The Hub (alternative link to PDF)
942 _cREPORT
_2ddc