An integrative transformative framework to improve engagement in a social service ecosystem : the case of He Waka Tapu Maria Hepi, Jeff Foote, Jörg Finsterwalder, Moana o-Hinerangi, Sue Carswell, Virginia Baker
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ArticleSeries: Journal of Services MarketingPublication details: Emerald Insight, 2017Subject(s): Online resources:
In: Journal of Services Marketing, 2017, In pressSummary: This study attempts to understand the engagement between an indigenous social service provider and marginalised clients deemed ‘hard-to-reach’ in order to gain an insight into how to improve the client’s engagement and well-being through transformative value co-creation. The exploratory study’s findings draw on primary data employing a qualitative research approach through document analysis and in-depth interviews with clients, social workers and stakeholders of He Waka Tapu. (From the abstract). Record #5461
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Journal of Services Marketing, 2017, In press
This study attempts to understand the engagement between an indigenous social service provider and marginalised clients deemed ‘hard-to-reach’ in order to gain an insight into how to improve the client’s engagement and well-being through transformative value co-creation. The exploratory study’s findings draw on primary data employing a qualitative research approach through document analysis and in-depth interviews with clients, social workers and stakeholders of He Waka Tapu. (From the abstract). Record #5461