Constructions of masculinity in alcohol advertising: implications for the prevention of domestic violence Alison J. Towns, Christy Parker & Phillip Chase
Material type:
ArticleSeries: Addiction Research and TheoryDescription: 13 pSubject(s): Online resources:
In: Addiction Research and Theory, 2012, early onlineSummary: The researchers investigate the literature on alcohol advertising to determine the constructions of masculinity that are portrayed in advertisements particularly those targeting young men. They identify those constructions of masculinity and gender relations
that are problematic for healthy, egalitarian, intimate heterosexual relationships and that are therefore problematic for the prevention of domestic violence. From the abstract.
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Addiction Research and Theory, 2012, early online
The researchers investigate the literature on alcohol advertising to determine the constructions of masculinity that are portrayed in advertisements particularly those targeting young men. They identify those constructions of masculinity and gender relations
that are problematic for healthy, egalitarian, intimate heterosexual relationships and that are therefore problematic for the prevention of domestic violence. From the abstract.