If the noise coming from next door were loud music, you'd do something about it: using mass media campaigns encouraging bystander intervention to stop partner violence Magdalena Cismaru, Gitte Jensen and Anne M. Lavack
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ArticleSeries: Journal of AdvertisingPublication details: 2010Description: 13 pSubject(s): Online resources:
In: Journal of Advertising, 2010, Special Issue, 39(4): 69-82Summary: The authors evaluated 12 advertising campaigns that encourage bystander intervention against intimate partner violence in relation to Latane and Darley's (1970) model of the bystander decision-making process. The evaluation shows that these campaigns are sometimes contradictory or ambiguous, which may limit their effectiveness. Recommendations are provided. New Zealand's Family Violence: It's Not OK, Are you OK campaign is among those reviewed, along with campaigns from Australia, India, the United Kingdom and the United States. Record #3624
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Journal of Advertising, 2010, Special Issue, 39(4): 69-82
The authors evaluated 12 advertising campaigns that encourage bystander intervention against intimate partner violence in relation to Latane and Darley's (1970) model of the bystander decision-making process. The evaluation shows that these campaigns are sometimes contradictory or ambiguous, which may limit their effectiveness. Recommendations are provided. New Zealand's Family Violence: It's Not OK, Are you OK campaign is among those reviewed, along with campaigns from Australia, India, the United Kingdom and the United States. Record #3624