TY - BOOK TI - How changing social norms is crucial to achieving gender equality PY - 2020/// PB - UNFPA KW - ATTITUDES KW - GENDER EQUALITY KW - SOCIAL CHANGE KW - VIOLENCE AGAINST WOMEN KW - INTERNATIONAL N2 - Human behaviour is not always a choice. Often it is automatic and unintentional, and rooted in the belief that others expect us to behave in a certain way, particularly when upholding traditions and culture. This document is a compendium of key articles and writings that examines the social dynamics of normative human behaviours not only through experimental academic routes, but also through the complementary vision and extraordinary insights of entire community and population groups. This is an attempt to contribute to the change of maladaptive human normative behaviours. Applying certain game theory principles has helped enormously in gaining an understanding of how change can be leveraged through reflection on the “games” of reciprocal human interactions. The social expectations surrounding normative behaviour are a major obstacle for those who might otherwise wish to abandon a discriminatory norm. The main challenge is hidden gender and power dynamics, the socially constructed gender roles that uphold related behaviours, and the obstacles that present for girls’ and women’s acquisition or not of capabilities that lead to the exercise of agency. (From the Executive summary). Record #6784 UR - https://www.unfpa.org/sites/default/files/pub-pdf/WEB-UNFPASocial_Norms.pdf ER -