TY  - SER
AU  - Kemshall, Hazel
AU  - Moulden, Heather M.
TI  - Communicating about child sexual abuse with the public : : learning the lessons from public awareness campaigns
PY  - 2017///
PB  - Routledge, 
KW  - CHILD SEXUAL ABUSE
KW  - PREVENTION
KW  - SOCIAL MARKETING
KW  - INTERNATIONAL
N1  - Journal of Sexual Aggression, 2017, 23(2): 124-138
N2  - Despite numerous public awareness campaigns child sexual abuse (CSA) remains a significant global issue affecting millions of children. This suggests that such campaigns have had minimal impact, and the
paucity of good quality empirical evaluation makes it difficult to
establish what has worked and what has not. This article considers how
different and evolving approaches to public awareness campaigning on
CSA since the 1990s have influenced (or not) attitudinal and behavioural change. The article reviews a number of key initiatives from around the world and identifies common themes that can inform campaigning and prevention efforts. Recommendations for further research efforts, social problem framing, and targeting are offered. The article concludes by arguing that more recent multi-faceted campaigns which combine a range of messaging methods are more likely to turn public awareness campaigning into public action campaigning. (Authors' abstract). Record #6706
UR  - https://doi.org/10.1080/13552600.2016.1222004
ER  -