TY  - BOOK
ED  - Kantar TNS
TI  - Tracking change : : midterm snapshot evaluation findings for The Line campaign
PY  - 2017///
CY  - Melbourne, Vic. : 
PB  - Our Watch, 
KW  - Our Watch
KW  - CHILD ABUSE
KW  - ADOLESCENT RELATIONSHIP ABUSE
KW  - ADOLESCENTS
KW  - ATTITUDES
KW  - CHILDREN
KW  - DATING VIOLENCE
KW  - EVALUATION
KW  - INTIMATE PARTNER VIOLENCE
KW  - PREVENTION PROGRAMMES
KW  - PRIMARY PREVENTION
KW  - PROGRAMME EVALUATION
KW  - SOCIAL MARKETING
KW  - SOCIAL MEDIA
KW  - The Line campaign
KW  - YOUNG PEOPLE
KW  - AUSTRALIA
N2  - Our Watch delivers The Line, Australia’s long-term social marketing initiative for young people aged 12 to 20 years to prevent violence against women and their children. The Line’s long-term goal is to prevent violence against women and their children by addressing the gendered drivers of violence outlined in Change the story. 

The Line is an evidence-based primary prevention campaign that uses a multi-pronged approach including social media, content marketing, ambassadors and partners, resources for ‘influencers’ (e.g. parents and teachers), public relations, advertising and stakeholder engagement.

This report provides a snapshot of key findings from The Line’s October 2016 evaluation survey of its You Can’t Undo Violence campaign (Wave 3 survey) with survey data compared against the initial September 2015 evaluation survey (Benchmark survey). (From the document). For the background information and the initial (2015) survey, access the Our Watch website. Access The Line website for campaign resources. Record #5621
UR  - https://www.ourwatch.org.au/getmedia/4aee829c-4478-42a4-83fc-b39781cfcdb8/Tracking-Change-Midterm-Snapshot-Report-AA.pdf.aspx?ext=.pdf 
UR  - https://www.ourwatch.org.au/What-We-Do/The-Line
UR  - https://www.theline.org.au/respect
ER  -