TY  - BOOK
AU  - Straatman, Anna-Lee
TI  - Examples of evaluated social marketing campaigns addressing woman abuse : : references and brief descriptions
PY  - 2014///
CY  - London, Ontario : 
PB  - Learning Network, Centre for Research and Education on Violence Against Women and Children, 
KW  - FAMILY VIOLENCE
KW  - DOMESTIC VIOLENCE
KW  - EVALUATION
KW  - INTIMATE PARTNER VIOLENCE
KW  - LITERATURE REVIEWS
KW  - PREVENTION PROGRAMMES
KW  - PRIMARY PREVENTION
KW  - SOCIAL MARKETING
KW  - SOCIAL MEDIA
KW  - AUSTRALIA
KW  - CANADA
KW  - NEW ZEALAND
KW  - UNITED KINGDOM
KW  - UNITED STATES
N1  - Learning Network Brief, no. 18, February 2014
N2  - A literature search using Google Scholar was conducted to identify social marketing campaigns focusing on woman abuse. Campaigns from Australia, Great Britain, New Zealand and United States were identified.  Search terms included social marketing campaign(s), family violence, domestic violence, violence against women, and woman abuse. Information about the campaigns identified through the literature review is summarized in the table. 

Although there are several campaigns referred to in various publications, only those that offered a description of the campaign or an evaluation of an aspect of the campaign were included in this resource. (From the website). Record #5619
UR  - https://www.vawlearningnetwork.ca/our-work/briefs/brief-18.html
ER  -