TY  - BOOK
TI  - Business attitudes to tackling family violence
PY  - 2009///
CY  - Wellington, N.Z. : 
PB  - Campaign for Action on Family Violence, Ministry of Social Development
KW  - ATTITUDES
KW  - COMMUNITY ACTION
KW  - EMPLOYERS
KW  - SOCIAL MARKETING
KW  - WORKPLACE
KW  - PREVENTION
KW  - FAMILY VIOLENCE
N2  - In September 2008, the [Campaign for Action on Family Violence] commissioned Senate to conduct interviews with ten chief executives of large businesses operating in New Zealand to better understand business attitudes towards community-based initiatives, particularly family violence programmes. The research project was important to help the campaign (and other agencies) to:
 • identify the key drivers affecting businesses’ willingness (or not) for supporting anti-violence messages, including “It’s not OK”
 • use the above knowledge to inform “the offer” to prospective business partners from the campaign. (from the It's not OK campaign website)

UR  - https://www.areyouok.org.nz/assets/PDFs/Business-attitudes.pdf
ER  -