TY  - SER
AU  - McLaren, Fleur
TI  - Campaign for Action on Family Violence. Effective social marketing: complex issues and innovative practice
PY  - 2009///
CY  - Wellington, [N.Z.]
PB  - Ministry of Social Development
KW  - FVC
KW  - ADVERTISING
KW  - ATTITUDES
KW  - DOMESTIC VIOLENCE
KW  - INTERVENTION
KW  - INTIMATE PARTNER VIOLENCE
KW  - MEDIA
KW  - PUBLIC OPINION
KW  - SOCIAL CHANGE
KW  - SOCIAL MARKETING
KW  - TELEVISION
KW  - PREVENTION
KW  - FAMILY VIOLENCE
KW  - NEW ZEALAND
N1  - nz
N2  - This paper looks at family violence prevention and social marketing best practice and presents the It’s not OK campaign as a successful case study of using social marketing to shape attitudes towards key social issues such as violence within families. (from the It's not OK campaign website)
UR  - https://thehub.swa.govt.nz/assets/documents/43042_Effective-Social-Marketing_0.pdf
ER  -