TY  - BOOK
AU  - Woodley, Alex
AU  - Metzger, Nadine
TI  - It's not OK Campaign: Phase three
PY  - 2011///
CY  - Wellington, N.Z. : 
PB  - Family and Community Services, Ministry of Social Development
KW  - ADVERTISING
KW  - ATTITUDES
KW  - BEHAVIOUR CHANGE
KW  - INTERVENTION
KW  - SOCIAL MARKETING
KW  - SURVEYS
KW  - FAMILY VIOLENCE
KW  - NEW ZEALAND
N2  - This research was commissioned in order to understand whether, and if so how, attitudes and behaviours relating to the willingness, confidence and capacity to give and/or receive help have been influenced by the cut-out advertisements. In addition, this research aims to understand whether the It’s not OK campaign has helped to support the conditions that encourage help giving and receiving. It sits alongside the fourth Reach and Retention survey in measuring the impact of the third phase of television advertisements. (from the It's not OK campaign website)
UR  - https://thehub.swa.govt.nz/assets/documents/43022_Its-not-OK-phase-3-influence-report_0.pdf
ER  -