TY  - SER
AU  - Towns, Alison
AU  - Parker, Christy
AU  - Chase, Phillip
TI  - Constructions of masculinity in alcohol advertising: : implications for the prevention of domestic violence
T2  - Addiction Research and Theory
KW  - MASCULINITY
KW  - ADVERTISING
KW  - ALCOHOL USE
KW  - LITERATURE REVIEWS
KW  - VIOLENCE AGAINST WOMEN
KW  - YOUNG MEN
KW  - YOUNG PEOPLE
KW  - PREVENTION
KW  - NEW ZEALAND
N1  - Addiction Research and Theory, 2012, early online
N2  - The researchers investigate the literature on alcohol advertising to determine the constructions of masculinity that are portrayed in advertisements particularly those targeting young men. They identify those constructions of masculinity and gender relations
that are problematic for healthy, egalitarian, intimate heterosexual relationships and that are therefore problematic for the prevention of domestic violence. From the abstract
UR  - http://dx.doi.org/10.3109/16066359.2011.648973
ER  -