TY  - SER
AU  - Cismaru, Magdalena
AU  - Jensen, Gitte.
AU  - Lavack, Anne M.
TI  - If the noise coming from next door were loud music, you'd do something about it: : using mass media campaigns encouraging bystander intervention to stop partner violence
PY  - 2010///
KW  - Campaign for Action on Family Violence (New Zealand)
KW  - It's Not OK Campaign
KW  - INTERVENTION
KW  - SOCIAL MARKETING
KW  - SOCIAL CHANGE
KW  - INTIMATE PARTNER VIOLENCE
KW  - NEW ZEALAND
KW  - AUSTRALIA
KW  - UNITED KINGDOM
KW  - UNITED STATES
KW  - INDIA
N1  - Journal of Advertising, 2010, Special Issue, 39(4): 69-82
N2  - The authors evaluated 12 advertising campaigns that encourage bystander intervention against intimate partner violence in relation to Latane and Darley's (1970) model of the bystander decision-making process. The evaluation shows that these campaigns are sometimes contradictory or ambiguous, which may limit their effectiveness. Recommendations are provided.  New Zealand's Family Violence: It's Not OK, Are you OK campaign is among those reviewed, along with campaigns from Australia, India, the United Kingdom and the United States. Record #3624
UR  - http://dx.doi.org/10.2753/JOA0091-3367390405
ER  -