TY - SER AU - Cismaru, Magdalena AU - Jensen, Gitte. AU - Lavack, Anne M. TI - If the noise coming from next door were loud music, you'd do something about it: : using mass media campaigns encouraging bystander intervention to stop partner violence PY - 2010/// KW - Campaign for Action on Family Violence (New Zealand) KW - It's Not OK Campaign KW - INTERVENTION KW - SOCIAL MARKETING KW - SOCIAL CHANGE KW - INTIMATE PARTNER VIOLENCE KW - NEW ZEALAND KW - AUSTRALIA KW - UNITED KINGDOM KW - UNITED STATES KW - INDIA N1 - Journal of Advertising, 2010, Special Issue, 39(4): 69-82 N2 - The authors evaluated 12 advertising campaigns that encourage bystander intervention against intimate partner violence in relation to Latane and Darley's (1970) model of the bystander decision-making process. The evaluation shows that these campaigns are sometimes contradictory or ambiguous, which may limit their effectiveness. Recommendations are provided. New Zealand's Family Violence: It's Not OK, Are you OK campaign is among those reviewed, along with campaigns from Australia, India, the United Kingdom and the United States. Record #3624 UR - http://dx.doi.org/10.2753/JOA0091-3367390405 ER -