TY  - BOOK
ED  - Colmar Brunton Research
TI  - Neglect prevention programme: final findings of monitor research
U1  - 362.76 NEG 
PY  - 1999///
CY  - [Wellington]
PB  - Colmar Brunton Research
KW  - FVC
KW  - CHILD NEGLECT
KW  - PROGRAMMES
KW  - RESEARCH
KW  - PREVENTION
KW  - NEW ZEALAND
N1  - nz
N2  - The purpose of this report is to evaluate the effects of a 3-year programme launched by Child, Youth and Family Services (CYFS) aimed at mitigating child neglect. The research involved 460 face-to-face interviews and was compared to the benchmark study undertaken prior to the programme's launch.  Overall, it was concluded that CYFS had employed a successful campaign. Key findings were that there was a high level of awareness of television advertisements, and a very low level of awareness of radio and print advertisements. The advertising had some effect in terms of self-reported effects on behaviour, where 23% thought about changing their behaviour based on the advertisements and 15% actually did change. There was an increased level of agreement as to what constitutes child neglect. Both the perceived occurrence and seriousness of child neglect increased. There was a greater understanding of the effects of child neglect, but no significant change in self-reported measures of behaviour
ER  -