TY  - SER
AU  - Saunders, Bernadette J.
AU  - Goddard,Chris
TI  - The role of mass media in facilitating community education and child abuse prevention strategies
PY  - 2002///
PB  - Australian Institute of Family Studies
KW  - COMMUNITIES
KW  - MEDIA
KW  - PRIMARY PREVENTION
KW  - SOCIAL MARKETING
KW  - CHILD ABUSE
KW  - FVC
KW  - AUSTRALIA
N1  - Part 2 of two. Part 1 entitled "Child abuse and the media"; Issues in Child Abuse Prevention, no. 16, Winter 2002
N2  - In the second part of their analysis of the role of mass media in child abuse prevention, the authors discuss the benefits of mass media programs as a tool to advocate for children's rights and more specifically, to promote awareness of, and to prevent, child abuse. The authors emphasise that campaign strategies may only be successful to the degree that they are backed by community education and direct support programs. Information gained from evaluations is highlighted, and recommendations for future media campaigns and initiatives are made
UR  - http://www.aifs.gov.au/nch/pubs/issues/issues16/issues16.html
ER  -