TY  - BOOK
AU  - Baker, Garth
TI  - How NNSVS can bring about attitudes and behaviour change
PY  - 2006///
CY  - Wellington
PB  - National Network of Stopping Violence Services (NZ) Inc
KW  - FVC
KW  - ATTITUDES
KW  - BEHAVIOUR MODIFICATION
KW  - DOMESTIC VIOLENCE
KW  - INTIMATE PARTNER VIOLENCE
KW  - PRIMARY PREVENTION
KW  - SOCIAL MARKETING
KW  - SUPPORT SERVICES
KW  - PREVENTION
KW  - NEW ZEALAND
N1  - Broken link removed 26/9/2012
http://www.nnsvs.org.nz/uploadsdocs/Final%20Report%20280906.doc; nz
N2  - This report was produced for internal use of the national office and member agencies of the National Network of Stopping Violence Services (NNSVS). Its aim is to inform NNSVS of potential strategies for changing attitudes and behaviours of the general population on violence and violent behaviour. The implications for NNSVS to become involved in social marketing to effect attitude and behaviour change are identified. Five areas of action are discussed and include: a review of NNSVS's vision and strategic direction; developing organisational strategies to support the new focus; working collaboratively; developing an effective campaign; and delivering the message. New Zealand literature is drawn upon in outlining what is effective in changing violent attitudes and behaviour
ER  -