TY  - BOOK
ED  - Gravitas Research and Strategy
TI  - Reducing family violence: social marketing campaign. Formative research 
PY  - 2006///
CY  - Wellington, N.Z.
PB  - Ministry of Social Development
KW  - Families Commission
KW  - Campaign for Action on Family Violence
KW  - Ministry of Social Development | Te Manatū Whakahiato Ora
KW  - ABUSIVE MEN
KW  - ASIAN PEOPLES
KW  - ATTITUDES
KW  - BEHAVIOUR CHANGE
KW  - CHINESE PEOPLE
KW  - DOMESTIC VIOLENCE
KW  - INTERVENTION
KW  - INTIMATE PARTNER VIOLENCE
KW  - MĀORI
KW  - PACIFIC PEOPLES
KW  - PASIFIKA
KW  - PERPETRATORS
KW  - SOCIAL MARKETING
KW  - FAMILY VIOLENCE
KW  - NEW ZEALAND
N1  - nz
N2  - This report is from the first research project evaluating the "The Campaign for Action on Family Violence" social marketing campaign which commenced in 2007. The report includes background to the campaign's initial focus on intimate partner violence and preliminary findings including direct quotes from in-depth interviews with male perpetrators involved in some form of intervention - either mandated or self-referred. The findings discussed include men's attitudes and beliefs to family violence; social and cultural norms; violence in intimate relationships, benefits, costs and feelings in relation to violence; children's influences; victim's influences, and intervention by others. Discussion on behaviour change includes motivation and readiness to change; meaning of change; barriers to change and supports to sustaining change
UR  - https://www.areyouok.org.nz/assets/formative-research.pdf
UR  - https://thehub.swa.govt.nz/assets/documents/43034_formative-research_0.pdf
ER  -