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Campaign for Action on Family Violence : framework for change 2019 - 2023 Ministry of Social Development

Contributor(s): Material type: TextTextPublication details: Wellington, New Zealand : Ministry of Social Development, 2020Description: electronic document (44 pages) ; PDF fileSubject(s): Online resources: Summary: The Campaign for Action on Family Violence, with its primary campaign It’s not OK, uses public health, community action and social marketing approaches to shift harmful norms and attitudes, and promote positive behaviour change in men. The Ministry of Social Development has launched three five-year frameworks (2019-2023) for MSD’s key family violence prevention initiatives – E Tū Whānau, Pasefika Proud and The Campaign for Action, with its primary campaign It’s Not OK. Each initiative has its own particular community focus and audience, but the collective impact of this work is to create long term positive change for families across Aotearoa. (From the website). Record #6727
List(s) this item appears in: Frameworks | Strategies | Violence prevention
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Access online Access online Vine library Online Available ON20070026

Published June 2020

The Campaign for Action on Family Violence, with its primary campaign It’s not OK, uses public health, community action and social marketing approaches to shift harmful norms and attitudes, and promote positive behaviour change in men.

The Ministry of Social Development has launched three five-year frameworks (2019-2023) for MSD’s key family violence prevention initiatives – E Tū Whānau, Pasefika Proud and The Campaign for Action, with its primary campaign It’s Not OK.

Each initiative has its own particular community focus and audience, but the collective impact of this work is to create long term positive change for families across Aotearoa. (From the website). Record #6727

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