Communicating about child sexual abuse with the public : learning the lessons from public awareness campaigns Hazel Kemshall and Heather M. Moulden
Material type:
ArticleSeries: Journal of Sexual AggressionPublication details: Routledge, 2017Subject(s): Online resources:
In: Journal of Sexual Aggression, 2017, 23(2): 124-138Summary: Despite numerous public awareness campaigns child sexual abuse (CSA) remains a significant global issue affecting millions of children. This suggests that such campaigns have had minimal impact, and the
paucity of good quality empirical evaluation makes it difficult to
establish what has worked and what has not. This article considers how
different and evolving approaches to public awareness campaigning on
CSA since the 1990s have influenced (or not) attitudinal and behavioural change. The article reviews a number of key initiatives from around the world and identifies common themes that can inform campaigning and prevention efforts. Recommendations for further research efforts, social problem framing, and targeting are offered. The article concludes by arguing that more recent multi-faceted campaigns which combine a range of messaging methods are more likely to turn public awareness campaigning into public action campaigning. (Authors' abstract). Record #6706
Journal of Sexual Aggression, 2017, 23(2): 124-138
Despite numerous public awareness campaigns child sexual abuse (CSA) remains a significant global issue affecting millions of children. This suggests that such campaigns have had minimal impact, and the
paucity of good quality empirical evaluation makes it difficult to
establish what has worked and what has not. This article considers how
different and evolving approaches to public awareness campaigning on
CSA since the 1990s have influenced (or not) attitudinal and behavioural change. The article reviews a number of key initiatives from around the world and identifies common themes that can inform campaigning and prevention efforts. Recommendations for further research efforts, social problem framing, and targeting are offered. The article concludes by arguing that more recent multi-faceted campaigns which combine a range of messaging methods are more likely to turn public awareness campaigning into public action campaigning. (Authors' abstract). Record #6706