Report available on NZFVC website with permission of CAPS Hauraki.

In June 2011, CAPS Hauraki was awarded funding from the Ministry of Justice2 to run a primary Prevention campaign focusing on the sexual abuse of 5-12 year olds in the Hauraki and Thames Coromandel District Council Territorial Land Authorities. The aims of the project were:
1. To produce a poster campaign to raise awareness and change attitudes and behaviours about child sexual abuse across the target community3 as well as increasing knowledge about the support services available in this field;
2. To resource local social service agencies working with inquiries related to sexual abuse generated by the campaign.
Two theoretical models have been used to guide this project. These are the Ecological Model4 and the Community Readiness Model5 of social change. Application of the Community Readiness Model indicates that the communities of Hauraki and Coromandel are in the Denial and Vague awareness stages of mobilisation about child sexual abuse prevention.
Carers and other adults with the responsibility for children were identified as the target audience for the poster from the survey of local agencies working with families and young children as well as from the scoping of local and international child sexual abuse primary prevention programmes. (from the Executive Summary)