Image from Google Jackets

Neglect prevention programme : final findings of monitor research

Contributor(s): Material type: TextTextPublication details: [Wellington] Colmar Brunton Research 1999Description: 1 vSubject(s): DDC classification:
  • 362.76 NEG
Summary: The purpose of this report is to evaluate the effects of a 3-year programme launched by Child, Youth and Family Services (CYFS) aimed at mitigating child neglect. The research involved 460 face-to-face interviews and was compared to the benchmark study undertaken prior to the programme's launch. Overall, it was concluded that CYFS had employed a successful campaign. Key findings were that there was a high level of awareness of television advertisements, and a very low level of awareness of radio and print advertisements. The advertising had some effect in terms of self-reported effects on behaviour, where 23% thought about changing their behaviour based on the advertisements and 15% actually did change. There was an increased level of agreement as to what constitutes child neglect. Both the perceived occurrence and seriousness of child neglect increased. There was a greater understanding of the effects of child neglect, but no significant change in self-reported measures of behaviour.
Holdings
Item type Current library Call number Status Barcode
Report Report Vine library TRO 362.76 NEG Available A0066832AB

The purpose of this report is to evaluate the effects of a 3-year programme launched by Child, Youth and Family Services (CYFS) aimed at mitigating child neglect. The research involved 460 face-to-face interviews and was compared to the benchmark study undertaken prior to the programme's launch. Overall, it was concluded that CYFS had employed a successful campaign. Key findings were that there was a high level of awareness of television advertisements, and a very low level of awareness of radio and print advertisements. The advertising had some effect in terms of self-reported effects on behaviour, where 23% thought about changing their behaviour based on the advertisements and 15% actually did change. There was an increased level of agreement as to what constitutes child neglect. Both the perceived occurrence and seriousness of child neglect increased. There was a greater understanding of the effects of child neglect, but no significant change in self-reported measures of behaviour.

nz