Neglect prevention programme : final findings of monitor research
Material type:
- 362.76 NEG
Item type | Current library | Call number | Status | Barcode | |
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Vine library | TRO 362.76 NEG | Available | A0066832AB |
The purpose of this report is to evaluate the effects of a 3-year programme launched by Child, Youth and Family Services (CYFS) aimed at mitigating child neglect. The research involved 460 face-to-face interviews and was compared to the benchmark study undertaken prior to the programme's launch. Overall, it was concluded that CYFS had employed a successful campaign. Key findings were that there was a high level of awareness of television advertisements, and a very low level of awareness of radio and print advertisements. The advertising had some effect in terms of self-reported effects on behaviour, where 23% thought about changing their behaviour based on the advertisements and 15% actually did change. There was an increased level of agreement as to what constitutes child neglect. Both the perceived occurrence and seriousness of child neglect increased. There was a greater understanding of the effects of child neglect, but no significant change in self-reported measures of behaviour.
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