How NNSVS can bring about attitudes and behaviour change Baker, Garth
Material type:
TextPublication details: Wellington National Network of Stopping Violence Services (NZ) Inc 2006Description: 26 p. ; computer file : Microsoft Word (552Kb)Subject(s): Summary: This report was produced for internal use of the national office and member agencies of the National Network of Stopping Violence Services (NNSVS). Its aim is to inform NNSVS of potential strategies for changing attitudes and behaviours of the general population on violence and violent behaviour. The implications for NNSVS to become involved in social marketing to effect attitude and behaviour change are identified. Five areas of action are discussed and include: a review of NNSVS's vision and strategic direction; developing organisational strategies to support the new focus; working collaboratively; developing an effective campaign; and delivering the message. New Zealand literature is drawn upon in outlining what is effective in changing violent attitudes and behaviour.
Broken link removed 26/9/2012
http://www.nnsvs.org.nz/uploadsdocs/Final%20Report%20280906.doc
This report was produced for internal use of the national office and member agencies of the National Network of Stopping Violence Services (NNSVS). Its aim is to inform NNSVS of potential strategies for changing attitudes and behaviours of the general population on violence and violent behaviour. The implications for NNSVS to become involved in social marketing to effect attitude and behaviour change are identified. Five areas of action are discussed and include: a review of NNSVS's vision and strategic direction; developing organisational strategies to support the new focus; working collaboratively; developing an effective campaign; and delivering the message. New Zealand literature is drawn upon in outlining what is effective in changing violent attitudes and behaviour.
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