‘Pretty in Pink’ and ‘Girl Power’ : (Record no. 7900)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03514nab a22003377a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250625151625.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221101s2022 ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AFVC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Atkinson, A. M. |
| 9 (RLIN) | 11425 |
| 245 ## - TITLE STATEMENT | |
| Title | ‘Pretty in Pink’ and ‘Girl Power’ : |
| Remainder of title | ‘Pan analysis of the targeting and representation of women in alcohol brand marketing on Facebook and Instagram |
| Statement of responsibility, etc | A.M. Atkinson, B.R. Meadows, C. Emslie, A. Lyons and H.R. Sumnall |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Elsevier, |
| Date of publication, distribution, etc | 2022 |
| 500 ## - GENERAL NOTE | |
| General note | International Journal of Drug Policy, 2022, 101: 103547 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Background: Alcohol marketing helps shape how gender roles and relations are understood, and the gendered nature of drinking learned. In recent years, changes in how women are presented and addressed in marketing, including alcohol marketing, have been observed. This reflects the shifting social, political and regulatory context, in which increased attention has been given to gender inequality and the damaging impact of gender stereotypes. Research is yet to explore the gendered nature of alcohol marketing within this contemporary context.<br/><br/>Methods: A quantitative content and qualitative thematic analysis of alcohol marketing posts (N = 2600) by 20 alcohol brands on Facebook and Instagram pages over an 18 month period (1st January 2019–30th June 2020) was conducted. Marketing strategies were identified, and the way in which posts targeted, represented and engaged women analysed.<br/><br/>Findings: New (e.g. ‘influencer’ collaborations) and established (e.g. competitions) strategies were being used to target both women and men. Drinking was presented as a feminine practice and as an important component of ‘doing’ a combination of traditional, post-feminist and feminist femininities. Women were assigned a range of gender roles that acknowledged their individual pleasures and achievements, and traditional gender roles and stereotypes were both reinforced and rejected to promote alcohol use. An important move away from sexualising and demeaning women to the appropriation of feminist and equality messages was observed, which may appeal to a wider range of women, including those embracing feminist identities.<br/><br/>Conclusion: Alcohol brand marketing encourages alcohol use to women through both perpetuating and challenging gender stereotypes. Claims by brands of a commitment to equality are at odds with the harms related to alcohol consumption that contribute to the widening of health and social inequalities. It is important that future work on women's drinking and alcohol marketing is situated within the shifting social-political climate in which traditional, post-feminist and new fourth wave feminist rhetoric and femininities co-exist. (Authors' abstract). Record #7900 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4672 |
| Topical term or geographic name as entry element | ALCOHOL-RELATED HARM |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | FEMINISM |
| 9 (RLIN) | 256 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 5270 |
| Topical term or geographic name as entry element | GENDER ISSUES |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 11426 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | SOCIAL MEDIA |
| 9 (RLIN) | 3663 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | WOMEN |
| 9 (RLIN) | 645 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | INTERNATIONAL |
| 9 (RLIN) | 3624 |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | NEW ZEALAND |
| 9 (RLIN) | 2588 |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | UNITED KINGDOM |
| 9 (RLIN) | 2604 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meadows, B. R. |
| 9 (RLIN) | 11427 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Emslie, R. |
| 9 (RLIN) | 11428 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lyons, A. |
| 9 (RLIN) | 11429 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sumnall, H. R. |
| 9 (RLIN) | 11430 |
| 773 0# - HOST ITEM ENTRY | |
| Title | International Journal of Drug Policy, 2022, 101: 103547 |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | International Journal of Drug Policy |
| 9 (RLIN) | 11431 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1016/j.drugpo.2021.103547">https://doi.org/10.1016/j.drugpo.2021.103547</a> |
| Public note | DOI: 10.1016/j.drugpo.2021.103547 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal article |
| Classification part | news115 |
No items available.