Recall and understanding of a communication campaign designed to promote positive parenting and prevent child maltreatment (Record no. 6008)

MARC details
000 -LEADER
fixed length control field 02961nab a22003017a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250625151457.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181016s2018 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency AFVC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gagné, Marie-Hélène
9 (RLIN) 7877
245 ## - TITLE STATEMENT
Title Recall and understanding of a communication campaign designed to promote positive parenting and prevent child maltreatment
Statement of responsibility, etc Marie-Hélène Gagné, Ariane Bélanger-Gravel, Marie-Ève Clément and Julie Poissant
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Elsevier,
Date of publication, distribution, etc 2018
500 ## - GENERAL NOTE
General note Preventive Medicine Reports, 2018, 12: 191-197
520 ## - SUMMARY, ETC.
Summary, etc Evidence-based parenting support programs are among effective strategies for preventing child maltreatment. The launch of mass media campaigns accompanying the implementation of such programs has been re-commended to optimize reach and parent enrollment. This paper focuses on a communication campaign developed to support the implementation of the Triple P - Positive Parenting Program in two French-Canadian communities. Proximal outcomes (recall and understanding) were assessed through a randomized telephone survey conducted between January and April 2017 among 1029 mothers of children aged 6 months to 8 years. Distribution and correlates of the respondents' recall and understanding of the campaign were examined. Results show that 32.1% of respondents recalled having seen the campaign material. Among these, a large majority reported having understood the intended messages (parenting difficulties are normal, seeking help is the right thing to do, and/or effective support is available). However, some respondents also retained unintended messages blaming parents and/or children, and almost half the sample retained mixed messages (intended and unintended). Multivariate logistic regression analyses revealed that community of residence, annual household income, and psychological aggression towards the child at home were three significant correlates of campaign recall + intended messages understood. None of the examined factors were associated with recall + mixed messages understood. Findings suggest a neighborhood effect on the proximal outcomes of the campaign, and a slightly higher reach and understanding among better-off families as well as families struggling with psycho-logically violent parenting practices. These results are discussed in light of the outcomes of similar campaigns. (Authors' abstract). Record #6008
650 #5 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 93
Topical term or geographic name as entry element CAMPAIGNS
650 #5 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CHILD ABUSE
9 (RLIN) 103
650 #5 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element EVALUATION
9 (RLIN) 236
650 #5 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element PARENTING
9 (RLIN) 429
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element PARENTING PROGRAMMES
9 (RLIN) 4003
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element SOCIAL MARKETING
9 (RLIN) 2645
651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name CANADA
9 (RLIN) 2602
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bélanger-Gravel, Ariane
9 (RLIN) 7878
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Clément, Marie-Eve
9 (RLIN) 7879
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Poissant, Julie
9 (RLIN) 7880
773 0# - HOST ITEM ENTRY
Title Preventive Medicine Reports, 2018, 12: 191-197
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Preventive Medicine Reports
9 (RLIN) 7881
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://doi.org/10.1016/j.pmedr.2018.09.015">https://doi.org/10.1016/j.pmedr.2018.09.015</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Journal article
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Vine library Vine library 16/10/2018   Online ON18100024 16/10/2018 16/10/2018 Access online