"Media advocacy project" : (Record no. 4883)

MARC details
000 -LEADER
fixed length control field 01856nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250625151404.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151203s2010 -nz||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency AFVC
245 ## - TITLE STATEMENT
Title "Media advocacy project" :
Remainder of title project summary
Statement of responsibility, etc It's not OK Campaign
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Wellington, New Zealand :
Name of publisher, distributor, etc It's not OK Campaign, Ministry of Social Development,
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent electronic document (12 pages); PDF file: 411.38 KB
520 ## - SUMMARY, ETC.
Summary, etc The It’s not OK media advocacy project aimed to change the way the New Zealand news media reports family violence.<br/>It was clear when the Campaign began that its goal of changing community attitudes towards family violence could not be achieved without good quality and plentiful reporting in the news media. We knew that the way the news media portrays family violence had a significant impact on the way<br/>New Zealanders think about the topic. We knew that news reporting before the Campaign began did not show the seriousness or prevalence of family violence in New Zealand.<br/>We also knew that myths about family violence were often unintentionally endorsed by news stories – simply because reporters did not understand the topic. Our approach was to treat the news media as one of many audiences we needed to work with to achieve a shift in attitudes and behaviour towards family violence. Our strategy was to work with all the audiences who could influence the quality and quantity of news stories across the print and broadcast media. Work began in 2006, a year before the Campaign’s mass media advertising component was launched. (from the introduction). Record #4883
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVOCACY
9 (RLIN) 4258
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MEDIA
9 (RLIN) 367
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element SUPPORT SERVICES
9 (RLIN) 591
651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name NEW ZEALAND
9 (RLIN) 2588
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://areyouok.org.nz/assets/AreyouOK/Resources/media-advocacy-report.pdf">http://areyouok.org.nz/assets/AreyouOK/Resources/media-advocacy-report.pdf</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Report
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Vine library Vine library 03/12/2015   Online ON15120014 03/12/2015 03/12/2015 Access online