Campaign for Action on Family Violence : (Record no. 2489)

MARC details
000 -LEADER
fixed length control field 03585nam a2200361Ia 4500
001 - CONTROL NUMBER
control field 116227
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250625151210.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110331s2010 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780478323887 (Online)
040 ## - CATALOGING SOURCE
Original cataloging agency WSS
Modifying agency AFV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McLaren, Fleur
9 (RLIN) 1685
245 ## - TITLE STATEMENT
Title Campaign for Action on Family Violence :
Remainder of title reach and retention of the 'It's not OK' television advertisements
Statement of responsibility, etc McLaren, Fleur
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Wellington, [N.Z.]
Name of publisher, distributor, etc Ministry of Social Development
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent 14 p. ; computer file : Microsoft Word format (148kb)
365 ## - TRADE PRICE
Price type code 00
Price amount 0
500 ## - GENERAL NOTE
General note On cover: Prepared by Fleur McLaren Prepared for Centre for Social Research and Evaluation Te Pokapû Rangahau Arotake Hapori March 2010
520 ## - SUMMARY, ETC.
Summary, etc Note: For details of the four tracking surveys which have now been completed, email: areyouok@msd.govt.nz<br/>The Campaign for Action on Family Violence takes on a multi-layered integrated social marketing approach and includes media advertising, community action, community partnership, media advocacy and media training, a help-line, a website and other resources. The mass media component of the Campaign has two phases of television advertisements. Television advertising makes the issue of family violence visible and relevant for New Zealanders, and has had a significant influence in motivating discussion and change. The first phase of the TV advertising was launched in September 2007 and focused on changing social norms. The second phase was launched in February 2008 and focused on stories of positive change in intimate partner violence. Three tracking surveys were completed to measure the reach and retention of the Campaign TV advertisements. These three telephone surveys were completed in December 2007, April 2008 and September 2008. In total, 2695 persons aged between 18 to 49 years were surveyed. In the third tracking survey, recall of the Campaign was high: 95 per cent of the total sample recalled something from the Campaign. This is an increase from 87 per cent in the first tracking survey in December 2007 and 89 per cent in the second tracking survey in April 2008. Ninety per cent of those surveyed recalled seeing one or more of the TV advertisements from the second phase of the Campaign (stories of positive change). This was significantly higher than the second tracking survey with a recall rate of 66 per cent. Over one in five (22%) of those who have seen the TV advertisements reported taking some action as a result, which is consistent with the first and second tracking surveys. The most common actions reported by those who recalled the advertisements were to: • talk to family or friends about violence they were worried about (14%) • obtain information about family violence (8%) • contact some other organisation, professional or community leader to talk about violence they were worried about (5%).
522 ## - GEOGRAPHIC COVERAGE NOTE
Geographic coverage note nz
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term FVC
Topical term or geographic name as entry element ADVERTISING
9 (RLIN) 48
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term FVC
Topical term or geographic name as entry element ATTITUDES
9 (RLIN) 70
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term FVC
Topical term or geographic name as entry element DOMESTIC VIOLENCE
9 (RLIN) 203
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term FVC
Topical term or geographic name as entry element INTERVENTION
9 (RLIN) 326
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MEDIA
9 (RLIN) 367
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term FVC
Topical term or geographic name as entry element PUBLIC OPINION
9 (RLIN) 481
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term FVC
Topical term or geographic name as entry element SOCIAL CHANGE
9 (RLIN) 544
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element SOCIAL MARKETING
9 (RLIN) 2645
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term FVC
Topical term or geographic name as entry element TELEVISION
9 (RLIN) 603
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 458
Topical term or geographic name as entry element PREVENTION
Source of heading or term FVC
651 24 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name NEW ZEALAND
9 (RLIN) 2588
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element New Zealand. Ministry of Social Development. Centre for Social Research and Evaluation
9 (RLIN) 2382
856 4# - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.msd.govt.nz/about-msd-and-our-work/publications-resources/research/campaign-action-violence-tv/index.html">http://www.msd.govt.nz/about-msd-and-our-work/publications-resources/research/campaign-action-violence-tv/index.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Report
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Vine library Vine library 06/07/2011   Online ON12080331 06/07/2011 06/07/2011 Access online