Campaign for Action on Family Violence. Effective social marketing : complex issues and innovative practice
McLaren, Fleur
Campaign for Action on Family Violence. Effective social marketing : complex issues and innovative practice Prepared by Fleur McLaren. Prepared for Centre for Social Research and Evaluation | Te Pokapū Rangahau Arotake Hapori - Wellington, [N.Z.] Ministry of Social Development, 2009 - electronic document (17 pages); PDF format: 247.13 KB
This paper looks at family violence prevention and social marketing best practice and presents the It’s not OK campaign as a successful case study of using social marketing to shape attitudes towards key social issues such as violence within families. (from the It's not OK campaign website).
nz
ADVERTISING
ATTITUDES
DOMESTIC VIOLENCE
INTERVENTION
INTIMATE PARTNER VIOLENCE
MEDIA
PUBLIC OPINION
SOCIAL CHANGE
SOCIAL MARKETING
TELEVISION
PREVENTION
FAMILY VIOLENCE
NEW ZEALAND
Campaign for Action on Family Violence. Effective social marketing : complex issues and innovative practice Prepared by Fleur McLaren. Prepared for Centre for Social Research and Evaluation | Te Pokapū Rangahau Arotake Hapori - Wellington, [N.Z.] Ministry of Social Development, 2009 - electronic document (17 pages); PDF format: 247.13 KB
This paper looks at family violence prevention and social marketing best practice and presents the It’s not OK campaign as a successful case study of using social marketing to shape attitudes towards key social issues such as violence within families. (from the It's not OK campaign website).
nz
ADVERTISING
ATTITUDES
DOMESTIC VIOLENCE
INTERVENTION
INTIMATE PARTNER VIOLENCE
MEDIA
PUBLIC OPINION
SOCIAL CHANGE
SOCIAL MARKETING
TELEVISION
PREVENTION
FAMILY VIOLENCE
NEW ZEALAND