Report documenting the main elements of the development and implementation of the Northern Territory Government's "Be cool... not cruel" community awareness campaign as a national model. The objectives of the campaign were to raise awareness: • In young Territorians about domestic violence. • That domestic violence is not acceptable and that there is help available. • With adults about the effects of domestic violence on children and young people. The key message of the 'Be cool… not cruel' Campaign was that violence is wrong, that it is better to be cool… not cruel and that help is available. The campaign centre on a character called Captain Harley, who is created by a five-year-old boy. The boy transforms into Captain Harley when he experiences domestic violence. Becoming Captain Harley strengthens the boy and empowers him to seek help. From Office for Women.

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