The role of mass media in facilitating community education and child abuse prevention strategies Saunders, Bernadette J.; Goddard, Chris
Material type:
ArticlePublication details: Australian Institute of Family Studies 2002Description: 22 p. ; computer file : PDF format (579Kb) ; computer file : World Wide WebSubject(s): Online resources:
In: Issues in Child Abuse Prevention, no. 16, Winter 2002Summary: In the second part of their analysis of the role of mass media in child abuse prevention, the authors discuss the benefits of mass media programs as a tool to advocate for children's rights and more specifically, to promote awareness of, and to prevent, child abuse. The authors emphasise that campaign strategies may only be successful to the degree that they are backed by community education and direct support programs. Information gained from evaluations is highlighted, and recommendations for future media campaigns and initiatives are made.
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Part 2 of two. Part 1 entitled "Child abuse and the media"
In the second part of their analysis of the role of mass media in child abuse prevention, the authors discuss the benefits of mass media programs as a tool to advocate for children's rights and more specifically, to promote awareness of, and to prevent, child abuse. The authors emphasise that campaign strategies may only be successful to the degree that they are backed by community education and direct support programs. Information gained from evaluations is highlighted, and recommendations for future media campaigns and initiatives are made.
Issues in Child Abuse Prevention, no. 16, Winter 2002